Privacy Policy

Our friends call us Peck and Strong, but official types call us Peck and Strong Limited, a company registered in England (Company Number 04441546) with the registered address of Hamilton House, 39 Kings Road, Haslemere, Surrey, England, GU27 2QA.

Whatever you call us, one thing remains the same. We’re all about great service. That means we might hold some personal information about you. Information like your postal address so that we can get deliveries to you or your email address so that we can share updates on the latest cakey innovations.

If you’re interested in learning more about the information we might hold about you and how this is used, then read on. Hopefully this will answer any questions you might have and put your mind at ease, but if not then please do get in touch –

What information might we hold about you?

Wholesale Customers

Peck and Strong provides products to other companies. This means that we’ll never hold information about you or your life outside of work (what you do of an evening or weekend is entirely your business). We do hold some information about you when you’ve got your work hat on though. This might include:

  • Your name
  • Your job title
  • Your work email address
  • Your phone number at work
  • Your company’s postal address
  • Details about the company you work for like its name and what it does
  • Details of past orders you or your colleagues have placed with us
  • Details of your engagement with our marketing activity, e.g. downloads of our product listings
  • Details of conversations with our sales team, e.g. meeting notes
  • Our website also uses ‘cookies’ to recognise that it’s you that’s come to visit.

Where did we get this information from?

In the first instance, we usually have this information because you shared it with us when:

  • Placing an order
  • Requesting information from us (e.g. downloading a brochure)
  • Engaging with our sales team

Over time we then record further information as we get to know you better and start to work together.


Web Customers

Peck and Strong now provides products directly to lovers of cake. This means that we do hold some information about you which you’ve submitted yourself; This might include:

  • Your name
  • Your email address
  • Your phone number
  • Your postal address
  • Which cake you’ve ordered and how often
  • Our website also uses ‘cookies’ to recognise that it’s you that’s come to visit.

Where did we get this information from?

In the first instance, we usually have this information because you shared it with us when placing an order on our online shop.

We don’t hold any banking or financial details – all transactions of this nature go through a third-party payment system – we use Stripe Pay. They have their own Privacy Policy that you can access here:

Why do we need this information and can I opt out?

There are only good intentions behind us holding this information. It allows us to effectively deliver a service to you and to keep you informed of products and information which might be of professional value to you. In legal terms this is known as ‘legitimate interest’ – your job is to create wonderful food experiences and we think you’ll be interested in hearing how we can help you to be even more wonderful.

Because of this, we don’t ask people to actively opt in to sales and marketing communications as then nobody misses out on stuff which might have been of real value to them. However, we understand that not everyone wants to hear from us and we won’t be hurt if you tell us (our marketing team might shed a tear, but they’ll get over it). Let us know if you ever want to opt out by:

  • Clicking on the link that we include with every marketing communication
  • Dropping us an email at
  • Telling one of our team when you speak with them
  • Giving us a call on +44(0)1363 775 004
  • Writing to us at 2 Marsh Lane, Lords Meadow Industrial Estate, Crediton, Devon, EX17 1ES

Then, like magic, you’ll no longer receive sales and marketing communications from us. We will retain your information though. If you’re a customer this means that we can continue to meet your needs (e.g. knowing where to send deliveries to) and if you’re not a customer we’ll know not to reach out to you in the future.

Can I see, edit or delete the information you hold about me?

Absolutely, it’s your information after all. Just get in touch using one of the channels above and once we’re sure it’s you (don’t want any of these Phishers getting their nasty hands on your information do we) we’ll:

Share all of the personal information we hold about you

Update this information with any changes you let us know about

Delete all or part of the information if you’d like

There are only a few exceptions to this just to make sure that we don’t impact other people. We won’t be able to share some information private to your employer (e.g. sales history) and some information which could breach the privacy of other individuals.

Is the information secure?

Yes. We store this information on Peck and Strong’s server and on cloud-based applications like our accounts system. Our IT team has made sure that it’s safe as houses by:

Regularly upgrading and maintaining our servers, always ensuring that adequate firewall, anti-virus and other security measures are in place

Vetting any cloud-based applications to ensure that they are from reputable providers and meet appropriate security standards

All personal information held by Peck and Strong is password protected and access is limited only to team members who absolutely need it to effectively do their job.

Do you share this information with anyone else?

Peck and Strong is part of the Bridgwater Bros. Holdings Limited group of companies (Company Number: 00893784) and from time-to-time we may share information with other companies in the group. However, we don’t do so as a matter of course and will only share information when there is a compelling reason to do so. If sharing information with other group companies, this will be done in a secure manner (e.g. password protected files) and whenever possible data will be in an anonymised format.

As a general rule, we don’t share personal information with third parties outside the Bridgwater group. Occasionally though, we might work with third-parties who need this information. If that is the case then we will always limit what they receive to the absolute minimum and anonymise it. If the purpose doesn’t allow the information to be anonymised, the third party will sign a legally binding confidentiality agreement, be vetted to ensure appropriate security is in place and will be required to delete the information immediately after the task has been completed.

What do I do if I’m unhappy about anything?

If anything is ever bothering you then please do get in touch and we’ll do everything we can to make things better. If you’re not happy with the outcome after that then you can always contact the Information Commissioner’s Office (

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